Irrespective of what your industry is, no matter who your audience is, your content is the lifeline that drives online traffic. We understand this and so we have an extremely talented group of content marketers who ensure that your brand is a success. Our content is designed to power SEO and your SERPs.
You need quality content to get a person to a website, to retain them and to generate a sale. Basically, it is only with a good content marketing plan that you can turn visitors to leads.
Even exceptional content can’t help you until you have a great content marketing plan in place. Your ROI is not the number of viewers but the number of generated leads. Your plan needs to secure those viewers that turn into customers.
Selling is no longer about a single transaction but rather a long-standing relationship. Your content marketing strategy thus needs to take into account existing customers and ensure that they feel special as well.
A good content marketing strategy helps add value to your customer’s life. It is this emotional quotient that translates to a community and brand loyalty. Also known as a brand’s best friends; a driven community.
Most forms of paid promotion are very expensive and so is outbound marketing. Content marketing is less promotional in nature and more effective. The best part? It costs only a fraction of what other forms do.
This is probably an obvious one but your content is the only thing that can show that you are good at what you do. This is how you reinforce your role in your niche as an industry expert.
We believe we are extensions of our client’s teams. That allows us to create high quality, consistent, on-brand content with the correct tone. The correct tone is often what businesses miss out on while trying to scale up.
The whole process begins with understanding your business and brand. This is what dictates your content strategy — who you are, what you are trying to accomplish, and who you are targeting.
Next, we together get to develop a refined content marketing plan that will dictate how your content will be created and distributed going forward along with the metrics to measure growth.
A dedicated content team then gets to work to create on-brand, on schedule, and on-budget collaterals for your content marketing strategy. We plan ahead so that there are no issues during execution.
After publishing it is important that your content reaches the right people. We monitor how your content is performing and then accordingly improve or tweak the strategy.
Your website needs to be a living, breathing resource center. Call us today to begin building yours.
Our content executives ensure that there is consistency in all content representing your brand. Everything from building a marketing case to the selection of distribution channels is done in a manner that ensures maximum returns. All our executives are trained in the principles of search engine optimization to make all collaterals more effective in execution.
For maximum ROI, it is important that one reaches the right audience. Our content writers research your existing user base and create a customer persona that is your ideal buyer. This persona is what dictates the creation and channels of distribution.
Our content writers always provide well researched and technically superior copies for the website and any other marketing asset that you may need. Everything SEO optimized and edited to perfection for high readability and coherence for your target audience.
Blog posts are one area where you can showcase the depth of your knowledge about your niche. Every product/service gets its chance to shine creating a reliable image in the minds of your customers. We have a proficient team in place that ensures that the content is well written for the right target audience.
Digital marketing cannot be effective without a landing page that has powerful CTAs. This helps catch a customer’s attention and gently nudge them to take prompt action. Our team develops content that speaks to the target audience and is relevant to a potential customer.
Text is hardly the only kind of content that helps conversions. When it comes to complex information the best thing to do is create infographics to get the point across. Our dynamic team creates attractive and fun graphics that best represent your business.
Social media is the leading distribution channel in the world. If you want to boost your prospects, you need to have a clear idea of what kind of content each platform requires. Our team understands this and creates content that caters to personas on each medium.
For the right people to notice your company you need your content to be at the right time, at the right place. This is what makes all the difference in driving sales and having ineffective content. We provide you with smart content that is usable beyond just your website.
Join us if you want to build content that educates, engages, and inspires and creates an impact in this overcrowded market.
Our mission is to have a team that consists of not just writers but rather marketing superheroes. Everything we do is a reflection of that ideology. All our decisions are driven by data and this shows in the results that we get for you.
Our marketing team is in constantly monitoring the market to check and stay on top of every changing trend in the market.
Every decision that we make takes into account our overarching values of creativity, honesty, and integrity, elevating our work and keeping our clients happy.
Every member of our team is 100% focused on delivering world-class service with great results for each of our clients.
All our departments work together to deliver top-quality performance. It is the open communication between all of us that keeps us working in harmony.