Google’s unconfirmed SEO Update on 7th October 2021
People have been panicking for the fluctuations in their website rankings. Does anyone have an update on what’s happening?
Let’s discuss what the fluctuations are about and why is it happening.
According to the sources, people have recorded the fluctuations in their websites in almost all the niches. If we talk about the specifications of the update, there is hardly anything confirmed by Google yet. Though we are still waiting for an update from Google, we have some observations to share that might help you all find a solution for the fluctuation in rankings.
What’s inside this October 2021 Google Update?
Local Listings Update
We have recorded a change in local listings that used to appear before 7th October. Google is getting more precise day by day when it comes to businesses nearby. We have decoded the update by closely analyzing the changes that took place in Google Search. The conclusion for this update is Google now prefers listings that are a close match in terms of location to the user irrespective of the number of reviews or the overall star rating.
Even the newest Google listings can be seen at the top for many queries. In case, the user is searching from a desktop, Google uses the default location of the city and results are shown according to it.
Page title visibility on search
In a recent unconfirmed update, Google started showing the h1 tag of the page as the page title by default. This is not the case anymore.
Google has reverted this change and the h1 is shown in the SERP only if the title mentioned by the webmaster does not match the query searched.
About the October 2021 Update
Google have not announced or confirmed any update being rolled out, but here are our conclusions on the same:
- Google is now giving preference to the government websites especially for the queries that are specific to health niche.
- Most of the queries that contain substances that are scheduled drugs as per the local government may have been the most affected ones as per our observation.
- Any query on Google that is related to the government will see the “.gov” websites on top where used to see normal results with “.com”, “.net” or other extensions.
What exactly is October 2021 Google Update?
As of 14th October 2021, Google have not confirmed any update being released. Though all the sensors have detected huge fluctuations in rankings, yet Google denies updating anything. So far, we only know that Google is giving preferences to websites with high Citation flow and Trust flow.
Yes, we know that CF and TF are the metrics introduced by majestic, hence we can optimize our websites according to them.
What does TF and CF mean for the October 2021 Update?
All the metrics defined by 3rd party tools have always been in a controversy since all of them state that they are signals that help in getting websites and web pages ranked on google and other search engines. Unfortunately, none of them stand firm with any proof.
TF and CF are the metrics defined by Majestic and seem to be the most prominent and reliable thing today. There is no proof as such, but this is what I have observed personally. We cannot guarantee anything regarding the update yet because Google have not given any clear instruction about what the update is about and how it has affected the websites.
Here is what Google stated in the most recent tweet. This obviously has nothing to say about the fluctuations that websites have seen.
🔗⚡️ Absolute or relative URLs, which is better?
— Google Search Central (@googlesearchc) October 12, 2021
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